About Us

We are a couple who, over the last few years, have been slowly moving towards a simpler lifestyle. In this process we found a desire to know more about the products that we consume. We founded Flare.guide to solve challenges that we have encountered on the way.

We would like to connect with vendors who share our values, like product quality and timelessness and supply chain transparency, but found this task difficult and time-consuming. In addition, in an age of the growth of pure online-only retailers, we would still like to hold a product in our hands, feel the materials and see the small details – something that can’t be done online.

On the other hand, we have many small businesses around us, and we know how frustrating and time-consuming it can be to try to ensure your digital visibility when at the same time you would like to concentrate on your core business. However, many consumers conduct pre-shopping research online, amplifying the need for vendors to optimize digital experiences.

We believe that there is room for improvement here. With Flare.guide we are basically trying to make our own life simpler by providing a platform with two main goals: 1) informative, consistent and maintained data 2) easy tools for everyone to utilize this data storage.

Daniela slate

Business related matters
+358 400 416187
(Finnish, English)

Daniela has more than 17 years’ working experience in e.g. project management, business development, business process design and marketing. In addition, she has experience on requirements analysis and functional design in software projects. In her free time Daniela enjoys outdoor activities and reading.

Igor slate

IT related matters
+358 45 8730130
(English, Dutch)

Igor has more than 14 years’ working experience in e.g. IT implementation projects, optimising business processes and delivery of asset management and energy sector IT solutions. In his positions, he has gained all-round experience from corporate IT projects. In his spare time Igor likes to sail the Finnish archipelago and enjoys cooking.